Chasing the Mammoth: Redefining Publishing in a Social Media Ecology

Synopsis: In its furthest extension, the evolution local and global economies influenced by social media systems are really about returning human society to the pre-historic era of nomadic hunting tribes, which could shift their location and resources as needed to respond to rapidly changing environments without the need to have external hierarchies protecting land through wars. Given the issues of our physical environment that are unfolding before our eyes the timing of the development of Internet-based collaborative and peer-based publishing may turn out to be quite fortuitous. But the world of today's publishing is certainly not ready for the most part to accept the depth of this kind of change in their own structures. We're still in the era of publishers trying to turn wild animals of content that we chase in a hunting culture into the domesticated animals of an agricultural culture, through which we can gather the herds into the barns for milking every quarter.

What are some of the key concepts that you'd like to see this book cover? Add them here! My original weblog post is here. My original slides from the Buying and Selling eContent Conference are in the Attachments section of this page (to the right).